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Our Credo
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Our roots
Science is part of our DNA and we are proud of this legacy.
biotrade was established in the early 1990s by Dr. Nikolay Naydenov, MD, PhD – son of the prominent Bulgarian scientist and Nobel Prize nominee Prof. Dr. Stefan Naydenov. Some of the professor’s most significant achievements and scientific insights were further explored and have become part of the knowledge and values of the company.
Today, Dr. Nikolay Naydenov is biotrade’s driving force and pure energy, combining his infallible scientific and business approach with his experience as a practicing dermatologist. The five patents and technical models on which our products are based are his own scientific work.
Our roots
Our mission
Beautiful skin is healthy skin.
That is why each one of our products is designed to care for it, improving the confidence and quality of life of everyone who has used them.
Our mission
Our vision
All our efforts are aimed at one thing – to provide solutions for the dermatological issues of our clients from all around the world and thus help them become our followers who love the brand.
Our vision
Our values
We care. We keep in constant contact with our customers and listen to, value and seek their opinion and feedback. We believe that integrity in this relationship is most valuable and we always rely on it.
For us there is only one level of quality – the highest, in every aspect – standards, products, technologies, facilities, and resources. We strive for perfection in every detail – our team, knowledge, philosophy, and approach.
